Designing a subscription living product for global citizens
When Zoku, an Amsterdam-based hospitality innovator, sought to reimagine urban living, they turned to Didion. We collaborated to conceptualise a subscription living product tailored to modern global citizens.
Through detailed research and creative foresight, we helped Zoku design a new way to access their flexible, hybrid living spaces that adapt to the needs of remote workers and urban nomads. Our pioneering model combined hospitality, coworking, and long-term stays, positioning Zoku as a leader in the subscription living movement.
Read more:
Remote work has kickstarted a hotel subscription-living movement
Instead of marketing overnight stays, hotels are switching their focus to flexible monthly subscriptions
Lauren Razavi
Zoku
Hans Meyer is co-founder of Amsterdam-based hotel company Zoku, which launched in 2016. Zoku’s apartments are designed to act as hybrid work and living spaces…
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