Launching the Borderless newsletter: A fresh voice for the future of global living
We created and launched Borderless, a thought-provoking newsletter that positions SafetyWing’s Plumia initiative as the go-to resource for exploring the future of global mobility. Designed to inspire and inform, Borderless connects a diverse audience of global citizens, policymakers, and innovators with insights on building a more borderless world.
Our team developed the newsletter’s strategy, tone, and storytelling approach, ensuring it resonates with readers seeking fresh perspectives on governance, citizenship, and the future of work. From curating impactful content to crafting engaging narratives, we helped Plumia establish Borderless as a must-read publication for those shaping life beyond borders.
Outcome Highlights:
- Grew an engaged subscriber base of forward-thinking global citizens from zero to over 75k in 18 months.
- Sparked international conversations on nomadism, remote work, and borderless living.
- Reinforced Plumia’s identity as a leading voice in digital governance and global mobility.
Read past editions of Borderless
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